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A Crash Course on Storytelling

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Follow us on Twitter My Tweets. The stakes in Lord of the Rings are obvious. If Frodo fails, Sauron will destroy Middle Earth and everyone will die.

Easy enough. But do stakes matter in marketing stories? Of course! A band of Cowboys, some men from the Badlands, a group of Arabs, and a troupe of Burlesque Dancers are racing through the desert toward a giant bottle of Coke. This story could have reasonably taken place anywhere.

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It could have been in a mall. It could have been in the rainforest.

High stakes! Thus, you want to find out what happens.

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And on that note…. Want a non-television commercial example?

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Check out the Grey Poupon Facebook page. Time will tell if the campaign is effective, but people are talking about it—both in and out of marketing circles—because nothing like it has really been done in the medium.

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And, most of all, we should approach every aspect of our marketing as if it were a crucial element of a greater, purposeful story. Loved your crash corse, just one more thing I personally believe: a good story needs a good story teller, or no matter how good it is, it will die in few seconds. Great post Evan. Becoming a great storyteller will determine how effective your marketing can be.

Good post. Right on.

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Believe it or not, most stand-up comics are not wildly adventurous individuals who have hilarious things happen to them every day. Here are six TED talks on storytelling. Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft. But I promise you a new chapter on this Monday, July 1. This will be totally different from the preceding fourteen chapters. I promise.